Is Design Important?

by | Jun 17, 2017

Design is defined as “the art or skill of combining text and pictures in advertisements, magazines, or books.”. But is it a term to be defined or a language to be understood? , I’d root for the later. It is a visual language devised for the attachment of meaning and emotions to an otherwise mundane object or concept. Ranging from buildings to digital arts, it plays an important role in conveying the appropriate messages or  feelings and setting up a proper mood for the viewer.

Man is a visual being, his feelings and emotions largely affected by what he is presented with. According to an article on Ernesto Olivare’s Visualnformation:

“90% of the transmitted information in the human brain is visual. While others animals, such as the dog is characterized by the sense of smell, or hearing sense in the case of bat; the human is undoubtedly a Visual Being. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. Images are the most easily things to remember by our brains and are essential for our learning. Because of the human nature, what we see has a deep effect in what we do, what we feel and what we are.”


That being stated, design becomes the most comprehensive way to propagate knowledge and ideas. In a world full of images and graphics, to stand out is to be ahead.

So in a world filled with visual beings like ourselves, is design present everywhere?

Yes! From the red color of a danger sign, to the colorful world of art and illustrations, from typography in newspapers to large billboards and from the house you’re living in to the clothes you wear, it is present in every aspect of the world, waiting to be noticed.

So start noticing, start looking around and start getting inspired.

This is Veer and this was an introduction to a series of  articles focusing on the basic concepts of design and implementation.


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